AVANTGARDEN by Mercedes-Benz
About:
AVANTGARDEN by Mercedes-Benz was an experiential event in October 2024 that created a unique world of innovation.
Visitors had the opportunity to explore the latest models from Mercedes-Benz, EQ, AMG, and Maybach. The concept celebrated the intersection of technology and artistic expression, serving as a platform for creativity and inspiration.
The logo design incorporates abstract shapes inspired by the fusion of avant-garde artistry and garden aesthetics. Each element, derived from the deconstruction of the AVANTGARDEN wordmark, symbolizes sculptures, hedges, and architectural structures—creating a balanced visual that represents the event’s focus on continuity and innovation.
The logo is completed with the Mercedes-Benz Star, corporate font, and the distinctive Avantgarden Green.
- Area of work:
- Visual Identity
- Event Design
- Logo Design
- Client: Mercedes-Benz Österreich
- Event Management: LiveGroup
