AYA

In the second half of 2024, we collaborated with Zainab Al-Mamari to develop the visual identity for her brand, AYA. With a background as a diplomat for Foreign Affairs in Oman, Zainab now lives in Germany and continues her role as a mediator, conveying the richness and diversity of Omani culture through AYA. Also a dedicated space in Ingolstadt is planned to offer an experience of Omani treasures. The logo reflects columns, tiles, and space for the Omani Experience, while the star element—derived from the „A“ in the wordmark—symbolizes guidance, light, and heritage. The color palette blends earthy tones, deep pomegranate red, and lavender as a contrasting hue.